My career path has been anything but conventional, and I wouldn’t have it any other way. It all started in London, where I completed university while diving headfirst into the events industry. Ending up managing events for The Ellen MacArthur Trust, a cherished national children’s cancer charity. I cherished those days spent taking children with cancer out sailing and seeing their confidence grow.

I then ended up working for a global music company - Roland UK. Working closely with the Managing Director and being coached by a trailblaser female leader who instilled in me operational smarts and business strategy (her time I am forever grateful for). Those experiences in the UK fuelled my passion for making an impact and taught me the importance of creating authentic stakeholder connections.

The ocean called, and Australia became my new home. Here I worked with various Government agencies and eventually found myself back to my roots in the not-for-profit world, driving grassroots campaigns and managing multiple portfolio of programs for Cancer Council NSW, across fundraising, marketing, and community engagement. I mastered the art of turning minimal budgets into big results, taking pride in my big-picture thinking and operational expertise to craft and execute successful campaigns that aligned with overall business goals.

One of my greatest joys has been empowering individuals to make a difference. I thrive on creating tailored strategies that deliver impactful, sustainable results. Over time, I’ve witnessed the boom of digital marketing, but also noticing the lost art of marketing strategy needed to achieve sustainable outcomes year on year. This gap is what drives me to share my experience and expertise with those who truely want to scale.

Fast forward to today, I’ve embraced a new chapter, taking a leap of faith leaving my comfortable pay cheque to focus on Tiny Desk Marketing.

So that’s me in a nutshell. Ready to collaborate? Let’s do this!